Our Mission

Since 2009, PureLife has been making dentists’ lives easier and our earth cleaner. Talk about a win-win! But we’re just getting started. This decade, our goal is to build a bridge between the dental industry and the future. We call it: Dentistry Evolved.

We prove dental practices don’t have to choose between success and social responsibility. Our eco-system of cutting-edge, sustainable dental solutions creates process efficiencies, cuts costs, and significantly reduces waste across every touchpoint of your practice.

We’re here to make every practice a lean, mean, green dental machine.

Since 2009, PureLife has been making dentists’ lives easier and our earth cleaner.

Clean teeth, clean earth

Many dental suppliers care about their products until they carry out their functions. At PureLife, we’re obsessed with our products’ entire lifecycle and ensuring they don’t end up in landfills or the ocean.

Our goal? Excellent product design from both a dentist’s and an environmentalist’s perspective.

As a provider in an industry responsible for massive amounts of one-use waste, we possess an incredible opportunity to change the status quo. We don’t take that lightly.

Researching and developing the best biodegradable tools is paramount; however, we also feel the need to take responsibility for our corporate footprint. Through our partnership with UPS, we offset 100% of our carbon emissions from shipping through reforestation and other sustainability efforts. To learn more about these efforts click here


We are also a proud member of the California Green Business Network and we are a certified "Green Business" in Santa Monica. We love to lead by example in our community and beyond!

A competitive advantage for a new age

Partnering with PureLife doesn’t just mean your business is more profitable on a balance sheet. When you’re more focused on sustainability, you stand out in the field! Patients love supporting practices that care and knowing their bib, tongue scraper, or fluoride container won’t end up in a landfill. We also automate your buying with subscriptions for your essentials and always give you the best value on the brands you trust. Throw our money-back guarantee into the equation, and you’ve got nothing to lose but a whole lot to gain. Let’s step into the future together.

Giving others a reason to smile makes us smile

The driving force behind everything we do? Community. We believe building a better world starts on a communal level and supports as many charities on both international and local levels that share our social and environmental missions. We’re all on the same team. One example is America’s ToothFairy, a non-profit providing dental services to our country’s most vulnerable children at risk for tooth decay with the opportunity for high-quality care.

Life at PureLife

We believe our differences are our strengths. Every aspect of our culture revolves around this truth, from encouraging each team member to bring their unique perspective to the table, to remaining open to new ideas to improve what we do every day. To continue innovating and growing towards the future, we need every voice heard.

Above all else, our team is passionate about our mission. Commitment to patients, to the earth, and business is not an easy trifecta to balance, but we believe in each practice’s ability to do just that. From each call with customer service to each day in the warehouse with our hard-working teams, you’ll find the core vision: To evolve dentistry and make our industry a better place.